“Demographics” reports
These reports on users' basic socio-demographic characteristics are based on information obtained using Crypta technology. Because of how this technology is applied, the number of sessions shown in the report might be less than in other reports from the service.
Reports on age and gender
The report provides information on users' age and gender. All data is grouped:
| Age | Gender |
|---|---|
| under 18 | male |
| 18–24 | female |
| 25–34 | |
| 35–44 | |
| 45–54 | |
| 55 and older |
| Age | Gender |
|---|---|
| under 18 | male |
| 18–24 | female |
| 25–34 | |
| 35–44 | |
| 45–54 | |
| 55 and older |
To get combined data on age and gender, as well as to compare the age breakdown for each user gender, add the appropriate dimension. In the “Age” report, add the dimension , and in the “Gender” report, add the dimension .