“Demographics” reports

These reports on users' basic socio-demographic characteristics are based on information obtained using Crypta technology. Because of the way this technology is used, the number of sessions shown in this report may be less than in other reports in the service.

Reports on age and gender

The report provides information on users' age and gender. All data is grouped:

Age Gender
under 18 male
18–24 female
55 and older

To get combined data on age and gender, as well as to compare the age breakdown for each user gender, add the appropriate dimension. In the “Age” report, add the dimension Audience → Gender, and in the “Gender” report, add the dimension Audience → Age.