Website that offers products or services offline

If your website contains information about products and services the users can order on the website or elsewhere, but have to be paid for offline, then you should set up Yandex.Metrica as follows:

  1. Set up your goals to track important user actions on the website. Such actions include viewing a particular page or clicking a particular button.
  2. Set up call tracking if you use a call tracker. This will help you assess the conversion rate for your website.
  3. If your website was added to Yandex.Webmaster, configure page indexing with the installed Yandex.Metrica tag.
Tip. You can transmit session and user parameters and set them up so that you receive detailed statistics about user actions on your website. For example, you can compare actions between users who signed in to your website and users who didn't.

It's generally a good idea to keep track of the following reports as you manage your website:

Challenge Solution
Find out where your traffic comes from The Sources, summary report helps you determine the most effective channels for attracting users, including other websites and ads.
Identify the most popular content

You can find out what pages on your website users visit the most.

Tools to help you:
  • The Popular report shows the most popular site pages based on the number of users and pageviews.
  • The Click map helps you identify the most clicked areas on your site pages.
  • The Link map lets you determine the most popular links on your site pages.
  • The Scroll map lets you see the most viewed page areas on your website.
Learn how engaged traffic is distributed between different types of devices View the Cross-device report.
Determine the website conversion rate from offline activities

Better understand client behavior and follow their path: from visiting the site to offline activities, like phone calls.

Gauge the quality and effectiveness of your order form Make sure the fields in your order don't create difficulties for users. You can use Form analysis to see how users respond to your forms.
Identify design flaws in your website

You can use the following tools to learn more about the way users navigate your website and the actions they perform:

  • Session Replay lets you learn more about user behavior on your website. This can be used to find out if your userbase finds the website easy to navigate. Usually, if a user has trouble navigating your website, their cursor movements are erratic and they don't follow the links in an expected pattern.
  • The Click map helps you identify the most clicked areas on your site pages.
  • The Exit pages report helps you track how users navigated your website during their session from start to finish.
Determine which ads, advertising channels, and ad campaigns were the most effective
Tools to help you: