Promo website or blog without ads

If you have a small website with no ads that offers its users various kinds of content, configure Yandex.Metrica as follows:

  1. Set up your goals to track important user actions on the website. For example, viewing a particular page.
  2. If your website was added to Yandex.Webmaster, configure page indexing with the installed Yandex.Metrica tag.

It's generally a good idea to keep track of the following reports as you manage your website:

Challenge Solution
Find out how many people browse your website The Traffic report helps you determine the popularity of your website and the number of users who browse it.
Find out where your traffic comes from The Sources, summary report helps you determine the most effective channels for attracting users, including other websites and ads.
Determine what content your users like seeing and the pages they more typically view
Tools to help you:
  • The Popular report shows the most popular site pages based on the number of users and pageviews.
  • The Click map helps you identify the most clicked areas on your site pages.
  • The Link map lets you determine the most popular links on your site pages.
  • The Scroll map lets you see the most viewed page areas on your website.
Identify design flaws in your website

You can use the following tools to learn more about the way users navigate your website and the actions they perform:

  • Session Replay lets you learn more about user behavior on your website. This can be used to find out if your userbase finds the website easy to navigate. Usually, if a user has trouble navigating your website, their cursor movements are erratic and they don't follow the links in an expected pattern.
  • The Click map helps you identify the most clicked areas on your site pages.
  • The Exit pages report helps you track how users navigated your website during their session from start to finish.