Collecting data for a goal

If you don't have any goals set up, first read the section What are goals? Types of goals.

Tip. If you have goals set up but you believe they aren't working correctly, follow our special troubleshooting instructions.

If there is no data for a goal or the data differs from real data, select one of the following:

Goals in Yandex.Metrica work the same way for any source. Perhaps there aren't any users who have completed the goal from this source yet.

This might happen for the following reasons:
  • The goal condition in Yandex.Metrica doesn't cover all the possibilities. For example, the goal is set as going to the order confirmation page, but the site also allows instant checkout without visiting this page.
  • The site user has a browser plugin that blocks the Yandex.Metrica tag, so this user isn't counted.
  • The user has an antivirus system with strict privacy settings.
  • The user has a slow internet connection, so the Yandex.Metrica tag didn't load on the target page.