“Ad blocker presence” report
This report contains information about user sessions where a popular ad blocker was used, such as Adblock, Adblock Plus, Adguard, and uBlock. Some technologies may block the Yandex.Metrica tag, so your statistics may be skewed towards the lower end.
- AdBlocker Lite
- AdBlocker Ultimate
- Adblock Plus
- AdGuard Anti-Banner
- StopAll Ads
- uBlock Origin
- uBlock Plus Adblocker
To view the report:.
An example of this report is available for the Yandex.Metrica demo tag.
What can the report be used for?
- Go to.
- Add the following metric:.
- Go to.
- Add the dimension:. Then add this metric: .
Information about ad blockers might be useful when analyzing sources of site traffic. The report helps you understand what percentage of sessions from various sources was blocked.
Sometimes it is useful to have data about the operating system and browser that an ad blocker is installed on.
Report structure and settings
Data in the report is divided into two groups: users with ad blockers and users without ad blockers.