“Search engines” report

This report contains information about search engines that brought visitors to your site.

To view the report: Reports → Standard reports → Sources → Search engines.

An example of this report is available for the Yandex.Metrica demo tag.

Yandex.Metrica uses the referrer to identify this source.

If you place links to your site on other resources, you can add UTM tags and use the Tags report. In this case, you must specify the following parameters:
  • utm_medium with the value organic.
  • utm_source. For the value, enter the name of the search engine, for example, utm_source=yandex.

    Full tag list:
    • yandex — For Yandex search.
    • google — For Google search.
    • go.mail.ru — For Mail.ru search.

If you specify a value in the UTM tag for utm_source that isn't listed above, Yandex.Metrica will assign the sessions to the source Other search engine: determined by tags.

  1. What you can do with this report
  2. Report structure and settings

What you can do with this report

Find out which search engines attract the most users to your site

You can find out which search engines bring in more users and which attract fewer. This will help you adjust how your site is promoted in search results.

See the search queries that brought users to the site

To do this, just expand the tree structure.

Compare the engagement of users from different search engines

All of this data can be derived from your website's bounce rate. The higher the bounce rate, the less the site is engaging users (bounces are users who leave within 15 seconds of looking at a single page).

View traffic sources for a specific page

To do this, select the segment with the URL of the specific page:

  1. Click .
  2. Select the condition Behavior → Landing page.
  3. Specify the webpage URL.


Report structure and settings

Data in the report is grouped as follows:
  • Search engine is the generic name of the service that performs a search. For example, Yandex.

    List of search engines
    Yandex.Metrica recognizes the following search engines:
    • 7search.com
    • Alexa Web Search
    • Alhea
    • All.by
    • AltaVista
    • arama.com
    • Ask.com
    • Babylon Search
    • Baidu
    • Biglobe
    • Bigmir.net
    • Bing
    • blekko
    • Coc Coc
    • Conduit
    • Crawler
    • Cuil
    • DAEMON search
    • Daum
    • Dogpile
    • DuckDuckGo
    • Ecosia
    • Exalead.fr
    • Finnerask.com
    • Gigablast
    • GMX Search Engine
    • GoGo
    • goo
    • Google
    • hakia
    • hi.ru
    • HotBot
    • I.ua
    • InfoSpace
    • Istella
    • KAZ.KZ
    • Kvasir
    • Live Search
    • Lycos
    • Magna
    • Mail.Ru
    • META
    • Metabot.ru
    • MetaCrawler
    • MSN
    • MyStart
    • My Web Search
    • Najdi.si
    • NAVER
    • NetSearch
    • Nigma
    • Onet
    • Pivim
    • Plusnetwork
    • Poisk.ru
    • Quintura
    • Qwant
    • Rambler
    • Rx24
    • SAPO
    • Scrub The Web Search Engine
    • 1&1 Search Engine
    • search.avg.com
    • Search.com
    • Search HandyCafe
    • search.iminent.com
    • search.incredibar.com
    • search.smilebox.com
    • search.softonic.com
    • search.sweetim.com
    • searchcompletion.com
    • search-results.com
    • searchya.com
    • Seznam
    • Seznam.cz
    • so.360.cn
    • sogou.com
    • start.funmoods.com
    • Startpagina
    • Tut.by
    • Ukr.net
    • Ukr.net
    • v9.com
    • virgilio.it
    • Web.de
    • Webalta
    • Wikia Search
    • wp.pl
    • Yaani
    • Yahoo!
    • yam.com
    • Yippy
    • Zapmeta
    • Aport
    • Gde.ru
    • Gbg.bg
    • Kazakh.ru
    • Sputnik
    • Yandex
  • Search engine (detailed) – a service that has a search bar. For example, Yandex.Market.
    List of Yandex services
    • Yandex Mobile – Traffic from the mobile version of the site.
    • Yandex – Traffic from the desktop version of the site.
    • Yandex, mobile app – Traffic from the mobile app.
    • Yandex, offline search – Traffic from the search results available when the offline search option is enabled in the mobile app.
    • Yandex.Auto
    • Yandex.Addresses
    • Yandex.Video
    • Yandex.Images
    • Yandex.Maps
    • Yandex.Catalog
    • Yandex.Market
    • Yandex.Realty
    • Yandex.News
    • Yandex Blog Search – Traffic from blog search results.
    • Yandex.Jobs
    • Yandex.Dictionaries
  • Search query is the user's search query that displayed your site in search results. Search queries might not be shown in the report if the search engine does not send data in the referrer and if traffic over the selected period is less than 10 users.

The report supports all settings available in Yandex.Metrica.

Yandex.Metrica uses the referrer and browser cookies to determine which keywords brought users to the site from Yandex Search. Cookies are placed on the domain that the user goes to from search results. Cookies have a limited period of validity. Yandex.Metrica may fail to detect a keyword for the following reasons:

  • The cookie expired. For example, a user clicked a link from search results, left the page open for a long time, and then refreshed or closed it.
  • The target page of the user's click in search results redirected the user to a different domain.
  • The user's browser blocks cookies.