“Technology” reports

The Yandex.Metrica tag collects information on your site users' devices and software. The reports that provide this data are listed below. Reports support segmentation and goal selection.

Browsers

Report on browsers and their versions.

Display resolutions

Report on screen resolutions. It also contains aggregate information on screen types: standard, wide-screen, or mobile.

Operating systems

Report on operating systems and their versions.

Devices

Report on the types of devices users viewed the site with. The report helps you get data on the number of users of mobile devices (phones, smartphones, and tablets), as well as the manufacturers and models of these devices.

Ad blocker presence

A report on the sessions of users who have the most common ad blockers installed. Some technologies may block the Yandex.Metrica tag itself. This means that the statistics may be lower than the actual numbers.

Ad blockers that Yandex.Metrica takes into account

• AdBlock
• AdBlocker Lite
• AdBlocker Ultimate
• Adblock Plus
• AdGuard Anti-Banner
• Ghostery
• StopAll Ads
• uBlock
• uBlock Origin
• uBlock Plus Adblocker

Example. Sources of site traffic

Information about ad blockers might be useful when analyzing sources of site traffic. The report helps you understand what percentage of sessions from various sources was blocked.

To make a report like this, go to Reports → Standard reports → Sources → Sources (summary) and add the metric Metrics → Technology → Ad blockers.

Example. Operating systems and browsers of site users

Sometimes it is useful to have data about the operating system and browser that an ad blocker is installed on. To make a report like this, go to Reports → Standard reports → Technology → Operating systems. Then add the dimension Dimensions → Technologies → Browser and the metric Metrics → Technologies → Ad blockers.

Cookies

Report on user sessions with cookies disabled.

JavaScript

Report on user sessions with JavaScript (ECMAScript) disabled.