About the “Tags” report group

Tags help you track traffic sources. The tag can consist of a single parameter or multiple parameters appended to the URL. This lets you monitor traffic generated from specific links. Read more about how Yandex.Metrica works with tags.

This group includes:

To track traffic from Yandex.Direct ads, use the following reports:

Use the Advertising systems report to keep track of other ads.

Select a question to find a solution.

No data or not enough ad data
Data differs from statistics in another system
Internal traffic increased
No traffic from a particular site
Problem getting data on UTM labels

Yandex.Metrica receives information about different advertising systems from labels, which are parameters in the ad's link. If an ad system doesn't add a special label to your link, you can manually form the link using the UTM or Openstat label. For the complete list of values, see the "Advertising systems" report section.