“From tags” report

This report includes statistics on from tags if you use them in links to your site.

To view the report: Reports → Standard reports → Sources → From tags.

What can the report be used for?

Tags help you track traffic sources to your site more accurately. For example, if you placed multiple links to your site on another resource, you can tell them apart by the from tag values:
https://source-example.com/partner/offer/
#section with the first link
https://example.com/?from=source-example-offer
#first link to your website

https://source-example.com/partner/about/
#section with the second link
https://example.com/?from=source-example-about
#second link to your website

Report structure and settings

The information provided in the report is grouped based on the value of the from tag. The report supports all settings available in Yandex.Metrica.

Select a question to find a solution.

Yandex.Metrica receives information about different advertising systems from labels, which are parameters in the ad's link. If an ad system doesn't add a special label to your link, you can manually form the link using the UTM or Openstat label. For the complete list of values, see the "Advertising systems" report section.

There could be several reasons for this.

Imagine the path from the user clicking the link to the Yandex.Metrica report:
  1. Creating the label for the link.
  2. Clicking the link and through to the site.
  3. Loading the code snippet for the tag on the site.
  4. Collecting data for the label and analyzing reports.
As a result, there are many steps between the first and last stage where data could be lost.
Imagine the path from the user clicking the link to the Yandex.Metrica report:
  1. Creating the label for the link.
  2. Clicking the link and through to the site.
  3. Loading the code snippet for the tag on the site.
  4. Collecting data for the label and analyzing reports.
As a result, there are many steps between the first and last stage where data could be lost.
Reasons at the label creation stage
  • Labels aren't formed correctly: required values are missing, parameter names are incorrect, there are superfluous question mark symbols or spaces, and so on.