“Recommendation widget, traffic” report

This report contains information about how interested your site users are in the content shown in the Yandex Advertising Network's recommendation widget. The report also shows the profitability of ads displayed in the widget.

To view the report: Reports → Standard reports → Monetization → Recommendation widget → Recommendation widget, popular.

  1. What you can do with this report
  2. Conditions for getting the report
  3. Report structure and settings

What you can do with this report

View the total traffic for content included in the widget

You can use the report to find out how many users clicked through to recommended content.

Compare the number of users who clicked through to recommended content and the number who didn't

You can compare statistics for users who clicked through to recommended content with those who didn't.

Find out the profitability of ad blocks placed in a widget

You can do this by focusing on special metrics, such as CPMV. For more information, see Metrics available in reports.



See which type of users most often complete the goal action

You can compare the conversion rate and other key metrics of users who clicked through to recommended content with those who didn't.



Conditions for getting the report

To view the report, enable the display of YAN reports and specify the Yandex.Metrica tag in the Yandex Advertising Network interface.

By default, access to viewing reports in the “Monetization” group is restricted. You can manage access rights.

Report structure and settings

For more information about the metrics shown in the report, see Metrics available in reports.

Data in the report is grouped as follows:
  • With clicks on recommendations. The panel shows statistics on users who clicked through to an article suggested in a recommendation widget when viewing a page.
  • Without clicks on recommendations. This group shows statistics for users who didn't go to articles placed in a recommendation widget.

The report supports all settings available in Yandex.Metrica.