“Recommendation widget, traffic” report
This report contains information about how interested your site users are in the content shown in the Yandex Advertising Network's recommendation widget. The report also shows the profitability of ads displayed in the widget.
To view the report:.
Ways to use this report
You can use the report to find out how many users clicked through to recommended content.
You can compare statistics for users who clicked through to recommended content with those who didn't.
You can compare the revenue generated by site users who clicked through to recommended content to those who didn't. You can do this by focusing on special metrics, such as CPMV. For more information, see Metrics available in reports.
You can compare the conversion rate and other key metrics of users who clicked through to recommended content with those who didn't.
Conditions for getting the report
To view the report, enable the display of YAN reports and specify the Yandex.Metrica tag in the Yandex Advertising Network interface.
By default, access to viewing reports in the “Monetization” group is restricted. You can manage access rights.
Report structure and settings
For more information about the metrics shown in the report, see Metrics available in reports.
- With clicks on recommendations. The panel shows statistics on users who clicked through to an article suggested in a recommendation widget when viewing a page.
- Without clicks on recommendations. This group shows statistics for users who didn't go to articles placed in a recommendation widget.
The report supports all settings available in Yandex.Metrica.