“Popular categories and brands” report
This report contains data about product categories and brands that are most in demand among the website users.
How to view the report:.
Ways to use this report
Popularity can be determined by the number of pageviews. This is why it's a good idea to sort your data by product views.
To do this, remove Product category, lv. 1 from the dimensions list: click Dimensions and remove the dimension. Next, sort your data by product views.
To do this, remove Product category, lv. 1 from the dimensions list: click Dimensions and remove the dimension. After that, sort the data by Products purchased.
Conditions for getting the report
To generate the report, use the features of the Ecommerce service for calculating and analyzing e-commerce data. The first time you transmit data, the report will be available in a few hours.
Report structure and setup
Data in the report is grouped by category, brand, and product name. If you pass data in different currencies, you can select a specific currency in the report. When you select a currency, the values of money metrics are recalculated at the conversion rate preceding the date of the transaction.
For information about configuring reports, see Report settings.