- The big picture on site traffic and the dynamics of conversion rate.
- The distribution of sessions by sources that lead users to the site: ads, search queries, social networks, etc.
- Analysis of users' characteristics: region, gender and age, interests, the number and frequency of sessions on the site, etc.
Users' interaction with the site's content:
- Observing site users:
- Data on devices, operating systems, browsers, and other software used