This report contains information about the website's profitability over the selected time period:
- The number of purchases.
- The revenue from all purchases.
- The average revenue per purchase and session.
- Sources of the most profitable orders.
By default, sources are grouped in the report (search engine referrals, ad referrals, and so on). For details on sources, use the “Traffic source (detailed)” dimension:
To generate the report, you must use the features of the Ecommerce service for calculating and analyzing e-commerce data.