This group of reports lets you analyze data related to ecommerce.
To generate the reports, you must use the features of the Ecommerce service for calculating and analyzing ecommerce data.
General information about site revenue and sources that provide the greatest revenue (such as search engines, advertising, or direct hits) is shown in the Orders report.
Detailed information about the contents of orders, items that were added to the basket, and items that were purchased is given in the Order contents, Items in basket, Items ordered, and Promocodes reports.
This information will help you:
All the reports (except the “Order contents” report) are customizable. For example, you can create goals to find out the number of orders and revenue from purchases that were made after viewing special offers on the website.
Metrics and the dimensions they are grouped in for ecommerce reports can be used in other Yandex.Metrica reports. For example, you can determine which website pages were entry pages for sessions that brought the most revenue: