“E-commerce” group reports

Note. If you have Turbo pages that were generated using a YML file, then you can use Yandex.Metrica reports to see how users interacted with products without any additional setup. Use the same tag on your site and Turbo pages to make it easier to work with statistics. Consult the FAQ to learn more about viewing Turbo page statistics.

This group of reports lets you analyze data related to e-commerce.

To generate the reports, you must use the features of the E-commerce service for calculating and analyzing e-commerce data. The first time you transmit data, reports will become available within a few hours.

The reports contain the following information:

Information Report
Products and brands with the highest demand

Popular items

Popular categories and brands

Site revenue and sources that provide the greatest revenue (such as search engines, advertising, or direct hits) Orders
Contents of orders, including items that were purchased on your website or just added to the cart Content of orders

Items in basket

Items ordered

Promo codes

This information will help you:

  • Adjust the ways you attract users, evaluate the effectiveness of advertising channels, and single out the most cost-effective ones.
  • Analyze which brands of products users are viewing but not purchasing, and which categories of products are purchased most often.
  • Determine seasonal interest in individual items, as well as identify the most popular categories and brands.
  • Find out the number of items and revenue per order. For example, if the number of items per purchase is less than desired, you can offer deals on purchasing multiple items, and so on.

All the reports (except the “Order contents” report) are customizable. For example, you can create goals to find out the number of orders and revenue from purchases that were made after viewing special offers on the website.

Metrics and the dimensions they are grouped in for e-commerce reports can be used in other Yandex.Metrica reports. For example, you can determine which website pages were entry pages for sessions that brought the most revenue:

Questions and answers

How to see how many purchases Turbo pages led to
  1. Make sure the same tag is installed on your main website and the Turbo pages.
Why do users view products on my Turbo pages but I don't see any purchases?
There are several reasons why this may be the case:
  • You didn't set up an order form on your Turbo page.
  • This means a client may have used your Turbo page to view your product and then bought it on your main website.
Why all products aren't reflected in reports
Your website and Turbo pages most likely have different tags. This is why all information about products on your Turbo pages is sent to one tag, while website information is sent to another.