Cross device

This report lets you track conversions for clients who visited your site from several different devices (for example, if someone visited on a desktop first, then returned later on their laptop, and placed an order on their phone). The data in the report can help pinpoint what your conversion rate is in relation to device type so that you can distribute your budget more effectively across every marketing channel.

If a user views your site from a mobile device and then places their order from a laptop, other Metrica reports will attribute these conversions to the laptop. In the “Cross device” report, however, this conversion will be recorded in the user's session group for both device types.

Crypta technology allows us to factor a user's entire history of sessions and actions on different devices into the report.

To display data in the report, you must have goals or be using Ecommerce. This report supports segmentation.

Users and their activity level

This report contains information about users who interacted with your website during a certain period of time (i.e. their period of activity). To make the user's activity history as precise as possible, you must enter a period when they did not visit your site (the period of inactivity).

Period of activity

Number of days since the user's first session during the indicated report period. You can change the quantity that's entered by default. The activity period may be longer or shorter than the date interval that the report is generated for.

Period of inactivity

Number of days before the report's start day when the user did not visit the site. If you set the number of days, you can highlight only the users who visited your site during the period of activity you entered.

All users are divided into types:

  • Desktop users: users who viewed your site from a personal computer or laptop
  • Mobile users: users who viewed your site from a smartphone or tablet
  • Desktop and mobile users: users who initially viewed your site on a mobile device and then on a desktop (or vice versa)

Data in the graph is divided into conditional groups based on number of sessions. This way you can see device-type data for every user that had a given number of sessions.

Conversions and revenue indicators

Conversions in this report refers to the percentage of site users who completed a target action during the period of activity indicated.

If your site uses Ecommerce, data in the report will be calculated taking the purchase action into account. You can select this action as a goal by flipping the Goal switch to on. You can also select any of the goals you created earlier (including the offline conversion goal, target calls, or a multi-step goal).

Note. If you created a new goal, it will take some time to gather statistics.

In addition to conversion rate, the following metrics are available for the goal you selected:

  • Number of users
  • Number of conversions
  • Overall revenue
  • Revenue per user
  • Average bill

The revenue metrics show non-zero values for goals that are transmitted with Ecommerce data and goals where a value is transmitted.

Example of segmentation

Let's say that a user sees your ad on their smartphone and taps on it to get to your site, but they don't complete the target action. Then the user returns to your site at a later time from their laptop and places an order. You need to know what source the conversion occurred on.

You can use the standard Sources, summary report and select the Last significant source attribute model. Yandex.Metrica will search for the ad source across the entire session history (by using browser cookies to determine the user), but only direct traffic to your site will be identified as a source. So you won't know what impact mobile ads had.

To determine what conversions resulted from mobile ads, you just have to highlight that segment in the “Cross device” report. You must enter a traffic source as a condition (for example, Sources → One of traffic sources → Ad system).