Not all orders are placed on a website – there are times when customers make an order over the phone. Yandex.Metrica lets you track these calls and collect statistics on them. You can use the data to connect the actions of site users to incoming calls, assess the number and type of calls, and find out the end conversion rate (for instance, whether a site user made a purchase by confirming it over the phone).
To get the data, you need to configure transmitting call information to Yandex.Metrica.
The service has the following reports on calls:
You can take the metrics shown in these reports and use them in other reports in the service, or for creating segments. For example, you can create a segment of site users who clicked through to the site from a particular ad, and then called and placed an order.
In addition, you can use the goal and segments when advertising in Yandex.Direct and Yandex.Display, and for using the Yandex.Audience service to find potential customers (using look-alike technology).