Market averages

Market averages is an analytics tool for comparing your site's key metrics with the average performance of your closest competitors.

With this tool, you can:

  • Measure your site's performance relative to the average performance of your closest competitors.
  • Identify growth opportunities with the greatest potential for your site and traffic sources.
  • Assess your standing in comparison to market averages.
  • Adjust your development strategy based on market potential.

Market averages are available as dashboard widgets as well as in the form of beta reports.

How it works

Yandex Metrica algorithms identify your closest competitors with similar audiences, taking into account the location and traffic volume, and provide aggregated anonymized data through dashboard widgets.

You can add widgets with this data to any of your dashboards.

Reasons why this tool may be unavailable

  • The "Get access to market reports" option was disabled when processing last week's data. Check the option's status and wait for the data to update. The data is updated weekly on Tuesdays.
  • The tag is installed on different domains, couldn't uniquely identify the domain: the algorithm can't identify your competitors. Make sure that the tag is installed on only one domain and wait for the data to update.
  • Not enough data. For Yandex Metrica to identify the closest competitors, your site needs to have at least 10 sessions in the last week.
  • Not enough competitors. Yandex Metrica couldn't find enough competitors for your site. Provide a list of your competitors to help train the algorithm on accurate data.
  • The site is new. If your site is less than six months old, the algorithm can't effectively identify your competitors.
  • The site belongs to a niche industry or is a very large site with too few competitors to generate a report.
Attention. Market averages aren't available to users with an access filter.

Questions and answers

Can I see the list of my competitors?
No. Only aggregated market statistics are available for analytics.
Can I manually add or exclude competitors from the list?

No. You can use the feedback form below to submit a list of your competitors. This will help the algorithm identify websites similar to yours even more accurately.

How often is the data in "Market averages" widgets updated?
The data is updated weekly on Tuesdays.
Is my own performance factored into the market averages?
Only websites that have opted to share their anonymized data with the market (Get access to market reports option in the tag settings) are included in the statistics.
Can I integrate market averages with other systems via the API?
Currently, the integration of data through the API is still in development. We plan to add this feature in future updates, which will make this data available for use in third-party analytical systems and tools.
Can I use beta reports?
Yes. You can continue using the beta version to compare data. The beta will remain available for some time. We'll notify you in advance of the exact closing date for the beta, which is when the basic reports will be updated.
What may be the reason for discrepancies between the data in the new widgets and the old beta reports?
In the beta version, data is updated less frequently and encompasses different periods, while the new widgets update weekly, calculating data for the entire week.
Why did the data change at the start of a new week?
At the start of a new week, the data may change as a result of updating the list of your competitors and recalculating average values.

Yandex Metrica algorithms update the list of your competitors every Tuesday based on changes in the market. This allows you to compare your site's performance against a continually updated selection that accurately reflects the latest market changes.