Quick start

Step 1. Log in

You need a Yandex user account in order to work with Yandex.Metrica. If you don't have one, register.

If you are the owner of an advertising campaign in Yandex.Direct, or your online store is a Yandex.Market partner, we recommend that you log in with the username registered in these services. This allows you to quickly switch between services.

Step 3. Install the tag on the site

Tip. To install the tag, we recommend contacting the employee who is responsible for website support.

In the Settings section, go to the Tag tab and click Copy. Then insert this code into the HTML code of all the site's pages. We recommend inserting it as close to the top of the page as possible — the accuracy and completeness of data calculation depends on this. For more information, see the section Installing a tag.

After installation, the tag will be available on the My tags page. Data starts being collected immediately. A few minutes after you have installed the code, the My tags page shows the verification status for whether the tag is correctly installed.

FAQ

  1. Checking the code snippet and setting up goals
  2. Error when installing code snippet on a site
  3. Getting statistics in a YAN tag
  4. Installing multiple tags on a site's pages
  5. Installing the same tag on multiple sites

Checking the code snippet and setting up goals

To check whether the code snippet was installed and set up correctly, use the _ym_debug=1 parameter. For more information, see the section How to create and install a tag.

Error when installing code snippet on a site

You’re probably using the Smarty template engine, which incorrectly processes the curly brackets contained within the code snippet.

In order for the JavaScript code to be correctly handled in this template engine, you must enclose the Yandex.Metrica code snippet in a special {literal}{/literal} element (see the Smarty documentation) or use the {ldelim}{rdelim} element to escape the curly brackets in the code snippet (see the Smarty documentation).

Getting statistics in a YAN tag

The YAN code snippet is installed automatically on site pages that contain YAN blocks. To get complete statistics, install the Yandex.Metrica code snippet on all the site's pages. You can get the code snippet on the Settings page (Tag).

Here you can enable displaying the click map, accurate bounce rate, and other Yandex.Metrica features. For more information, see Basic and additional tag settings.

Installing multiple tags on a site's pages

For details, see the section Installing multiple tags on a site.

Installing the same tag on multiple sites

Statistics will be collected for all sites that have the tag installed, even if they are not indicated in the Website address and Additional addresses fields (see the section Basic and additional tag settings). In some reports, such as the Popular report, URLs for these sites are shown in gray.