Media and content project statistics

Yandex.Metrica provides a set of tools for meeting the challenges of media and content projects. Using special reports, you can learn which topics and content are most popular, how people read and interact with this content, which sources generate the most traffic, and more. These tools allow you to:
  • Track traffic in real time.
  • Analyse content effectiveness.
  • Study audience behavior for content and categories.
  • Make decisions about developing content projects.

How to get statistics on content

To receive statistics:
  1. Enable the Content analytics option in the tag settings. Specify what type of markup data you are going to use or already use: Schema.org (Microdata or JSON-LD) or Open Graph. If you already use both markup versions on your site, select your preferred version.

  2. Install the Yandex.Metrica tag on all the pages of your website or make sure the tag was installed correctly. Please note that you need to add the new tag code, which has been available in the settings since December 6, 2018. You can check in the code of the page: the https://mc.yandex.ru/metrika/tag.js library should be enabled.

  3. Mark up pages with the content you want to analyze. Read more about markup:

Statistics on content and Turbo pages with markup will soon be collected. Reports appear in the Content section a few hours later.