Please note: the support service answers questions only by email. Do not follow any instructions of people who call you and introduce themselves as the Yandex.Metrica support team.

If you don't place the code snippet on all the website's pages, Yandex.Metrica will interpret a user as appearing on the website and then disappearing from it. This will result in skewed statistics.

In Settings → Upload data in Yandex.Metrica.

The higher the bounce rate, the less the website engages users: they leave within 15 seconds after viewing only one page.

For a report to be displayed in Yandex.Metrica, perform one or both of these actions on the Campaign parameters page in Yandex.Direct:

Statistics are based on registered (valid) clicks, i.e., clicks that weren't filtered out by the anti-fraud system in Yandex.Direct.

To do this, select a segment:

  1. Click .
  2. Select the condition Behavior → Landing page.
  3. Specify the webpage URL.
  4. Click Apply.

This requires transmitting e-commerce data to Yandex.Metrica.

  1. Click .
  2. Select the condition Ecommerce → Total revenue.
  3. Select More and enter the amount.

Yandex.Metrica uses the referrer to identify this source. To specify the particular traffic source, append to the URL

The user's search query that displayed your site in search results. Search queries might not be shown in the report if the search engine does not send data in the referrer and if traffic over the selected period is less than 10 users.

The generic name of the service with search enabled. For example, Yandex.

The report supports all settings available in Yandex.Metrica.

A segment created in Yandex.Metrica is recalculated daily. The user data is always up to date.

Yandex.Metrica uses the referrer and browser cookies to determine which keywords brought users to the site from Yandex Search. Cookies are placed on the domain that the user goes to from search results. Cookies have a limited period of validity. Yandex.Metrica may fail to detect a keyword for the following reasons:

  • The cookie expired. For example, a user clicked a link from search results, left the page open for a long time, and then refreshed or closed it.
  • The target page of the user's click in search results redirected the user to a different domain.
  • The user's browser blocks cookies.

To generate the report, use the features of the Ecommerce service for calculating and analyzing e-commerce data. The first time you transmit data, the report will be available in a few hours.