How to track traffic sources

Yandex.Direct

For Yandex.Direct ad campaigns to be shown as a traffic source in Yandex.Metrica reports, check the following settings:

Statistics by ad campaign are available in the following reports:

Other advertising systems

To detect traffic from ads of other systems, including social networks and messengers, Yandex.Metrica uses tags – parameters in the ad link. For more information, see Advertising systems report.

Read more about how Yandex.Metrica works with tags.

Social networks

These are determined by the HTTP Referer header, as well as by utm_referrer tag. Social networks can transmit incomplete information, such as about groups. So some data may be missing in Yandex.Metrica reports.

Statistics on traffic from social networks are available in the Social networks report.

Sites
Yandex.Metrica detects this type of source by the HTTP Referer header, as well as by utm_referrer tag. Statistics on traffic from other sites to your site are available in the Sites report.