Creating a goal without changing the site code

Site visitors perform many actions while browsing its pages. Some of these can be considered target actions, which are actions that are important for the site owner.

Yandex.Metrica helps you track a number of important actions:
  • Clicks or taps on an email address.
  • Clicks or taps on a phone number. This can be especially useful for the mobile version of a site, because a call usually begins after a user clicks or taps the phone number. It's also useful if you don't use call tracking.
For tracking, create a specific type of goal in Yandex.Metrica:

Select a question to find a solution.

Goals in Yandex.Metrica work the same way for any source. Perhaps there aren't any users who have completed the goal from this source yet.


This might happen for the following reasons:
  • The goal condition in Yandex.Metrica doesn't cover all the possibilities. For example, the goal is set as going to the order confirmation page, but the site also allows instant checkout without visiting this page.
  • The site user has a browser plugin that blocks the Yandex.Metrica tag, so this user isn't counted.
  • The user has an antivirus system with strict privacy settings.
  • The user has a slow internet connection, so the Yandex.Metrica tag didn't load on the target page.