Segmentation examples

Segment for retargeting in Yandex.Direct

Selecting users who viewed specific site pages (for example, the product catalog in one of the categories), in order to use Yandex.Direct to offer these users a product or service related to these pages.

  1. Click .
  2. Choose the condition: Behavior → View URL, then enter the page URL (for example, and click Apply.
  3. Save the resulting segment.
  4. In Yandex.Direct, add a retargeting list.
Analysis of traffic to site pages

If we take the data from the Sources, Summary report, we can select the information about users who went to the site and viewed a page with a promotional offer from March 1 to March 15.

  1. Click .
  2. Choose the condition: Behavior → View URL. Enter the page URL (for example,
  3. Choose the time period for pageviews: click For reporting period, then Choose period.
  4. Click Apply. The report data will be updated.
Traffic sources that produced a specific amount of revenue

In the Sources, Summary report data, we can select users who completed an order for an amount over 10,000 rubles.

  1. Click .
  2. Choose the condition: E-commerce → Purchase amount, choose More in the drop-down list, and enter the order amount — 10,000.
  3. Click Apply. The report data will be updated.
Detecting the source of internal traffic

Sometimes, a high volume of internal traffic on a site can indicate that the Yandex.Metrica tag is missing on some pages. Let's look at an example.

A user followed a link from an external source to a page that doesn't have a tag (for instance, contacts.html), then immediately (during the same session) navigated to a page with a tag (in this case, page1.html). This means that two conditions are met: the session starts from page1.html (because Yandex.Metrica doesn't have data about the contacts.html pageview due to the absence of the tag on this page), but the page the user navigated from (contacts.html) belongs to the same site that is specified in the tag settings (http://mysite.example/).

To detect the page without the tag:

  1. Go to the Content - Entry pages report and click .
  2. Choose the condition: Sources → Last source → Source type → Internal traffic and click Apply.
  3. In the list of dimensions, leave just the “Landing page” group: click Dimensions and remove any unnecessary ones.

This gives us information about the pages that the session started from. To determine how the user got to these pages, add a dimension with the referrer (source) that started the session:

  1. Click Dimensions.
  2. Select Sources → Referrer.

Now the report shows the pages that the session started from, and the second level of the report hierarchy shows the pages that clicks came from. For convenience, you can move the Referrer dimension to the top of the list of dimensions. Then the first level will show the pages that presumably might be missing the code snippet, and the second level will show where users navigated to from them.

A small number of sessions in this report indicates that everything is probably fine with the tag, and the internal referrals are caused by session timeouts.