My tags

The My tags page shows:

  • Tags you created.
  • Tags that others have authorized you to view.
  • Tags installed on Yandex Advertising Network sites.
  • Deleted tags (you can restore them).

The following information is available for each tag:

  • Summary graphs. These show variations in site traffic for the past 8 days.

  • Tag goals. These are displayed in the order they are sorted by in the tag settings (Goals tab). The list shows the first 5 goals. If there are conversion and retargeting goals on the tag, the conversion goals are displayed first, and then the retargeting goals.

    When you click a goal (or click All goals in the drop-down list), the Conversions report opens.

You can sort the list of tags by name (site domain), number of sessions, page views, or users.

You can use the following tools on this page:

  • — Go to tag editing.
  • — Manage labels.
  • — Add a tag to favorites (or remove it from favorites), delete a tag, or go to Yandex.Direct or Yandex.Webmaster.

The status of code installation verification is shown next to the name of each tag. Depending on verification results, the status is shown in different colors.

Tag status Icon Explanation
Installed correctly Tag found
Not installed The tag was not found. Check whether the code snippet was installed correctly
Unable to verify (connection error) Displayed if the site is offline. Use a browser to check if the site is working
Unable to verify (timed out) Displayed if the site is offline
Infected site

Shown if the website or one of its additional domains is in the Yandex list of infected websites.

This status might be assigned with some delay

Unknown error Displayed if the error is not defined
Awaiting verification Displayed after creating a tag if the tag has not been verified yet
Tag status could not be refreshed Check the Site URL field on the tag editing page. Fill in the field if it is empty

If the site is accessible and is not infected with a virus, the red status might be displayed for the following reasons:

  • This is a new tag that was just created recently. The information will be updated within 24 hours.
  • Site traffic is low (less than 100 users per day).
  • The number of sessions is less than 30 over two hours.
  • The tag is installed on a Turbo page.
  • An auto-generated tag is used.
  1. How to restore deleted tags
  2. Questions and answers

How to restore deleted tags

To restore the tag, go to the Deleted tab. The tag can be restored for three months after its deletion. The collected site statistics will be restored with the tag. After three months, the tag is removed from the deleted list and can't be restored.

Questions and answers

The list shows an unknown tag
If you see an unknown tag in the list of Yandex.Metrica tags, it may be:
  • Another user's tag that you were granted access to. On the Settings page (Access tab), check the tag owner and users with tag edit permissions. Someone you know might have granted you permissions to this tag.
  • A Yandex.Metrica auto-generated tag installed on Yandex services.