Using goals for retargeting and audience targets in Yandex.Direct

In Yandex.Direct, you can define a target audience and retargeting list for your ad campaign. You can use any goal you've created in Yandex.Metrica as the retargeting criteria.

Creating a goal to use in Yandex.Direct

To make it easier to find your created goals in the Yandex.Metrica interface, enable the Retargeting option when creating a goal. After the goal is created, it will be available in the Goals → Retargeting section.

Using previously created goals in Yandex.Direct

Any Yandex.Metrica goal that is selected as a retargeting list in the Yandex.Direct campaign settings is shown in the Yandex.Metrica interface in the Goals → Retargeting section.

Goals that aren't used in Yandex.Direct are considered conversion goals.