Features

The More opportunities section will help you learn about new tools and reports in Yandex.Metrica, as well as how to enable them for your tag.

Cross-device BETA

This report is automatically enabled for sites with a large enough user base who are using at least two different types of devices (such as a laptop and a tablet). The report allows you to better track the type of device that conversions were made on. For more information, see the section Cross-device.

“Calls” reports

These reports contained detailed information from the call tracking system integrated in Yandex.Metrica. You can use this information to evaluate the quantity and quality of calls you receive. For more information about these reports, see Reports in the "Calls" group.

Target Call

This is a static call tracking service from Yandex.Metrica that links calls to online and offline traffic sources. Reports for Target Call are shown in the Yandex.Metrica interface after connecting the first number.

E-commerce

Detailed reports for online stores: sales, income, average order cost, and statistics on the products, brands, and categories that users are most interested in, along with other data. To enable these reports, configure transmitting e-commerce data.

Yandex.Direct

Detailed reports on advertising in Yandex.Direct. Use these reports to evaluate ad performance, such as comparing ad traffic with other traffic sources, and viewing the bounce rate and conversion rate.

The reports are enabled automatically after the first click on an ad that was registered by Yandex.Metrica. To get accurate data on advertising, you need to specify the tag ID in the ad campaign parameters or account settings. For more information, see the section Report on advertising in Yandex.Direct.