Yandex.Direct users can access a number of additional reports in Yandex.Metrica about their Yandex.Direct ad campaigns.

In order for Yandex.Metrica reports to show information about Yandex.Direct campaigns, you need to take these steps in Yandex.Direct on the Campaign parameters page:

  • Enter the counter number in the Metrica counters box.

  • Keep the Tag links for Metrica option enabled (links from Yandex.Direct ads will have the yclid=... tag appended to them).

You can use both of these methods simultaneously.

Attention! If your site does not allow using custom URL parameters, disable the Tag links for Metrica option. If you didn't enter your counter number, Yandex.Metrica reports won't have data about Yandex.Direct campaigns.

Differences between data in Yandex.Metrica and Yandex.Direct reports

The statistics in Yandex.Direct for an ad campaign may differ from data for the same campaign in Yandex.Metrica. The Yandex.Direct statistics reflect clicks that weren't filtered out by the anti-fraud system. Only these registered (valid) clicks are included in Yandex.Direct statistics.

The Ad systems report shows the number of sessions for all clicks, both registered and unregistered. The Yandex.Direct - summary, Yandex.Direct - sites, and Yandex.Direct - costs reports show sessions for registered clicks (you can't see sessions for unregistered clicks in these reports).

However, the number of clicks registered in Yandex.Direct and the number of sessions and clicks shown in Yandex.Metrica reports may differ. Reasons why a click or pageview might not be counted by Yandex.Metrica:

  • Incorrect installation of the counter code.
  • The counter number wasn't specified in the Yandex.Direct campaign settings, or the Tag links for Metrica option wasn't turned on.
  • The presence of an ad blocker in the browser, user's OS, or corporate proxy server that may contain filters for blocking counters.
  • Technical problems — the “remoteness” of the server receiving the counter information and the levels of traffic on the internet provider.
  • Yandex.Metrica doesn't register data if the user left the page before the Yandex.Metrica counter loaded, or if the site has a cyclical redirect.