Yandex.Metrica auto-generated tag

  1. Collecting statistics
  2. Questions and answers

If you notice an unfamiliar tag that you didn't create in the list of Yandex.Metrica tags, it might be an auto-generated tag.

An auto-generated tag is created if:
In the list, an auto-generated tag usually has a standard name, for example:
  • Tag for Yandex.Direct Turbo pages — Turbo Pages <random set of characters>.
  • Tag associated with the Yandex Business Directory — <Name of your organization> - <Address of the organization, if specified in the Yandex Business Directory>.

In the tag list, they are displayed with the red status. These tags can't be edited. Only viewing access is available. Rules for granting access to other users are different for each service.

Collecting statistics

An auto-generated tag is installed on Yandex services and collects only a certain set of data.

Type of data collected Where to view statistics Note
Data related to campaigns in the Yandex Business Directory:
  • Statistics on calls from Yandex.Direct.
  • Information about target events on Yandex.

Calls reports — Statistics on calls from Yandex.Direct.

The Target events on Yandex report and the Conversions report — Information about target events on Yandex.

Auto-generated tags do not register user behavior. Therefore, they should not be used for viewing metrics associated with it: page depth, bounce rate, time on the site, and so on.
Statistics on Turbo pages created in Yandex.Direct Standard reports

Questions and answers

Can I delete an auto-generated tag from the list?

If you delete a tag from the list, you will lose access to the statistics it collected. To restore access, you will need to contact support. This is why we do not recommend deleting a tag.

Can I install an auto-generated tag on my site?

We do not recommend placing these tags on a site, since you will not have access to edit it. This means statistics will be collected incorrectly.

Why does a tag have a red status?

For these tags, the status isn't relevant. It has to do with the specifics of installing tags on Yandex services. You can ignore the tag status.

Can I change the name of a tag?

No. Tag names are generated automatically.

What is the “Clicked Call” goal in the tag settings?

With this goal, Yandex.Metrica tracks clicks on the phone number in the organization's card, as well as taps on the icon in the mobile version of all services that transmit data to the organization's tag.

How do I correct goals in the tag settings?

You can't change the goals of an auto-generated tag.