“Gender” report

Reports on the users’ main socio-demographic characteristics are based on data obtained via the Crypta technology. Because of how this technology is applied, the number of sessions shown in the report might be less than in other reports from the service.

To view the report, go to Reports → Audience → Gender.

An example of this report is available for the Yandex Metrica demo tag.

Ways to use this report

See the gender of site users

This report helps determine the gender of your website’s audience.

See site users’ engagement levels by gender

This can be done with the help of bounce. The higher the bounce rate, the lower user engagement (bounces indicate users who leave within 15 seconds of staying at a single page).

Get information on gender and age

To get combined gender and age data, add the Audience → Age dimension.

Find out which gender most often completes goals

To get this data, first create a goal and use it in your report.

Note

When analyzing converted sessions and users, you have to consider the attribution model.

Report structure and settings

The report provides information on users’ gender. Data is divided into two groups: female and male.

The report supports all settings available in Yandex Metrica.

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