"Long-term interests" report

The report will help you see the big picture of site users’ interests.

You can select the top topics that are interesting for most site visitors using the affinity index.

To do so, create and configure a target, then use it in the report.

The report will show the interests of users who have generated more, less or equal revenue to the amount you specify. For example:

1. Find the for people with condition group and click .
2. Select the condition E-commerce → Total revenue.
3. Select More, Less, or Equals and enter the amount.

The report data is grouped in categories of user interests. Some categories may have up to two sublevels.

Sometimes the service can’t determine which sub-category the user belongs to. In this case, the user will be assigned to the top-level category. As such, the number of users in the top level isn’t equal to the sum across all the levels.

The affinity index is calculated for each topic in the report. This indicates how strongly the topic interests site users compared to the internet audience as a whole:

• A value close to 100% means that the users’ interest in the subject does not differ from the average on the internet.
• If, on the contrary, the affinity index significantly exceeds 100%, the topic may be attractive to your audience. For example, an index of 200% for cars means that your site’s users are interested in the topic of cars twice as much as average internet users.

By analyzing the affinity index, you can reveal your audience’s tangent interests. For example, you might find out that your target users are interested in both cars and finances.

By comparing the affinity index to other indicators in the report (sessions, bounces, and conversion rate), you can determine the preferences of users who have the highest conversion rate.

Before adding the affinity index metric to another Yandex Metrica report, first add the Categories of interests dimension to this report. The metric is not available without this dimension.