“Age” report
Reports on the users’ main socio-demographic characteristics are based on data obtained via the Crypta technology. Because of how this technology is applied, the number of sessions shown in the report might be less than in other reports from the service.
To view the report, go to Reports → Audience → Age.
An example of this report is available for the Yandex Metrica demo tag.
Ways to use this report
View the age of site users
This report helps determine the age of your site’s audience.
See the engagement level of users of different ages
This can be done with the help of bounce. The higher the bounce rate, the lower user engagement (bounces indicate users who leave within 15 seconds of staying at a single page).
Get information on gender and age
To get combined gender and age data, add the Audience → Gender dimension.
Find out which age group of users most often completes goals
To get this data, first create a goal and use it in your report.
Note
When analyzing converted sessions and users, you have to consider the attribution model.
Report structure and settings
The report provides information on users’ age. Data is divided by age groups:
- Under 18.
- 18–24.
- 25–34.
- 35–44.
- 45–54.
- 55 and older.
The report supports all settings available in Yandex Metrica.
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