Website that offers products or services online
If you own an online store or a website that lets users buy or pay for something, set up Yandex Metrica as follows:
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Enable the following:
- Session Replay and maps.
- E-commerce. This lets you track statistics for product views and purchases.
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Create a JavaScript event goal and track your purchase funnel with Composite goals.
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Set up offline conversions. You can also set up calls if you use a call tracker. This helps you bind real-world actions to online events, such as viewing a product on a website before purchasing it in your store.
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If you place ads in Yandex Direct, add your Yandex Metrica tag to the Yandex Direct campaign settings.
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If your website was added to Yandex Webmaster, configure page indexing with the installed Yandex Metrica tag.
Tip
It’s generally a good idea to keep track of the following reports as you manage your website:
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Challenge |
Solution |
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Find out where your traffic comes from |
The Sources, summary report helps you determine the most effective channels for attracting users, including other websites and ads. |
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Determine the website conversion rate from offline activities |
Better understand client behavior and follow their path: from visiting the site to offline activities, like phone calls. Tools to help you:
|
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Gauge the quality and effectiveness of your order form |
Make sure the fields in your order don’t create difficulties for users. You can use Form analysis to see how users respond to your forms. |
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Determine the most popular product categories, brands, and product positions |
Tools to help you:
|
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Learn how engaged traffic is distributed between different types of devices |
|
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Determine which ads, advertising channels, and ad campaigns were the most effective |
Tools to help you:
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Useful links |
Online training |