Turbo pages

You can use a Yandex Metrica tag to collect statistics on Turbo pages created:

In Yandex Webmaster

Turbo pages created with Yandex Webmaster are displayed in search results.

About Turbo page technology and creating them

Installing tags on Turbo pages

In Yandex Direct

In Yandex Direct, you can create and link Turbo pages for use in your ads. This is especially helpful if you don’t have your own website.

When you create a Turbo page in Yandex Direct, an auto-generated tag is created. Goals are already set up, too. The ad campaign owner gets access to view the statistics. You can’t connect Session Replay to an auto-generated tag. To edit the tag settings and grant access to statistics to other users, link your own tag to the ad campaign and set goals. For more information about auto-generated tags, see Yandex Direct Help.

Installing tags on Turbo pages

You can use Yandex Metrica to analyze statistics in various ways:

  • View Turbo page statistics.
  • View different statistics about your Turbo page audience. For example, you can see how many people visit your pages on a smartphone. To do this, use segmentation.
  • Track user actions that brought them from a website to a Turbo page and vice versa. To do this, you need to install tags both on your website and your Turbo page.
  • Track conversion rates of user actions. Before doing this, you need to set up goals.

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