“Polite” advertising

If you earn not only from selling products but also from placing ads, remember: advertising should not interfere with the normal operation of the site. Pop-up windows, flashing ads, too many bright banners, opening additional tabs — all of this often annoys users. It is best to allocate a specific place for the ad block. Moreover, do not make the ads look like site navigation.

Note

The Yandex Metrica Session Replay report can help you understand how users respond to ads on your site.

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