“Social networks” report
The report contains information on traffic from social networks so you can track the behavior of these users and measure conversion rates.
To view the report, go to Reports → Sources → Social networks.
An example of this report is available for the Yandex Metrica demo tag.
To identify this source, Yandex Metrica uses the referrer and UTM tags.
Ways to use this report
Find out which social networks attract more users
See which social networks bring users to your site.
Determine the engagement of users who came from social networks
All of this data can be derived from your website's bounce rate. The higher the bounce rate, the lower user engagement (bounces indicate users who leave within 15 seconds of staying at a single page).
Report structure and settings
Data in the report is grouped by the social networks that users came from. For some social networks, you can get details down to the level of the community or group based on referrer values.
To accurately detect the source, add UTM tags in the URL and use the resulting link in social networks. Below are the values that we recommend using in UTM tags.
Possible values for UTM tags
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Parameter |
Required |
Values |
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|
Yes |
If the UTM tag specifies a different value for the |
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|
Yes |
|
If the source site has a JavaScript redirect, or if traffic is from a site with the HTTPS protocol to a site with the HTTP protocol, use the utm_referrer tag.
The report supports all settings available in Yandex Metrica.
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Useful links |
Online training |
Banned in Russia.