Track clicks to social networks

If your site contains links to social networks, you can use Yandex Metrica to track the number of clicks on them.

To do this, you need to set a special goal in Yandex Metrica. You can create this kind of goal:

• For all social networks specified on your site. Yandex Metrica recognizes social networks by the presence of their URLs in links. For example:

  <a href="social-network.com">Join</a>
  

• For a specific social network. Use this method, for example, to track different social networks.

  Yandex Metrica searches for <specified address> in links.

List of available social networks:

To create a goal manually:

1. In Yandex Metrica, go to the Goals page in the left menu.

2. Click Add goal.

3. In the Name field, enter a name for the goal to create.

4. Select the Click to social networks goal type.

5. Select the social networks to create the goal for.

6. Click Add goal. The created goal will appear in the list of goals. Yandex.Metrica will start collecting statistics on it within a few minutes.

7. You can check if the goal is working in the Conversions or Outbound clicks report. If everything is correct, data should appear in these reports. To check this, perform a conversion action on the site. If the Don't count my sessions filter is set in the tag settings, check the goals on the site in the browser's private mode (for example, Incognito in Yandex Browser).

A conversion is recorded when the user clicks on the link that leads to the social network. To view goal statistics, use the Conversions report and add the goal to other Yandex Metrica reports.

Restrictions

• This type of goal can’t be used in Multi-step goals.

• A maximum of 200 goals can be set for each tag.

• The service registers a user reaching the same goal on the same counter no more than once per second.

• During a single user session, the service can register up to 1000 offline conversions and 400 online conversions created for the tag.

• If you edit the tag or a goal, all the previously collected information does not change.

• If you delete a goal, information collected for it is no longer available in reports.

• To record conversions, the tag initialization code needs to contain the trackLinks:true parameter (to learn more, see Tag initialization parameters).

Learn more

• How to create a report for a goal
• Revenue by goal

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