Site search

If users can search for a product, service, or information on your site, you can track this. The “Site search” goal helps you find out how often people use the search.

To do this, you need to set a special goal in Yandex Metrica. Yandex Metrica recognizes addresses by the presence of q, text, query, or search. If the site uses a different parameter, you can manually specify it in the goal.

The goal will work if there is at least one match in the GET parameters. For example:

<a href="example.com/?search=text">Search</a>

The goal is achieved when a request is sent with the specified parameter. To view goal statistics, use the Conversions report and add the goal to other Yandex Metrica reports. In addition, you can view statistics on search phrases that people use on the site.

To create a goal manually:

1. In Yandex Metrica, go to the Goals page in the left menu.

2. Click Add goal.

3. In the Name field, enter a name for the goal to create.

4. Select the Site search goal type.

5. Check which GET parameter is used for searching on your site.

   How to find the parameter

   To find out which parameter is responsible for the search on the site, look at the URL of the page with the search result on the site:

   https://example.com/page/?poisk=text
   

   In the example, the search phrase is sent in the poisk parameter.

   • If it is q, text, query, or search, go to item 6.
   • If it is something else, click Additional settings and in the field, specify the parameter.

6. Click Add goal. The created goal will appear in the list of goals. Yandex.Metrica will start collecting statistics on it within a few minutes.

7. You can check if the goal is working in the debug panel or the Conversions report. To do this, perform a conversion action on the website. If the Don't count my sessions filter is set in the tag settings, check the goals on the site in the browser's private mode (for example, Incognito in Yandex Browser).

Statistics on search phrases used on the site

You can track statistics on keywords that people use when searching for information on your site. Yandex.Metrica collects this data even if the goal “Site search” is not configured.

Use this report to:

• Track what product, service, or information is difficult to find on the site without searching.
• Find out which product, service, or information is in high demand.
• Use search information to optimize the site.

To create a report:

1. Go to Reports → Content → By URL parameters.
2. Specify the Behavior → View → URL parameter segment.
3. Select the URL parameter that is used for searching on the site. For example, q.
4. Click Apply.

Restrictions

• This type of goal can’t be used in Multi-step goals.

• The service registers a user reaching the same goal on the same counter no more than once per second.

• During a single user session, the service can register up to 1000 offline conversions and 400 online conversions created for the tag.

• If you edit the tag or a goal, all the previously collected information does not change.

• If you delete a goal, information collected for it is no longer available in reports.

Learn more

• How to create a report for a goal
• Revenue by goal

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