Transitions back from the payment system

Note

The goal is created automatically if the Automatic goals option is enabled in the tag settings. You can manage these goals just like other automatic goals.

If you have links to payment systems on your site, you can use a special goal to track how many users returned to the site after clicking on them.

When a user returns to a site after clicking through to a payment system, its URL is passed to Yandex Metrica via the referrer. If the user did not return to the site or the payment system URL was not passed to the referrer, no goal is achieved.

Yandex Metrica does not track data about actions on the payment system's website (for example, payments). This means that returning from a payment system to a site does not always mean that a payment was made.

You can track traffic from the following systems:

  • Advcash
  • CloudPayments
  • Interkassa
  • MIXPLAT
  • PayAnyWay
  • PAYEER
  • Paykeeper
  • PayMaster
  • PayPal
  • Perfect Money
  • Platron
  • Uniteller
  • QIWI Wallet
  • Robokassa
  • securepayments.sberbank.ru
  • Unitpay
  • WebMoney
  • Wallet One
  • Tinkoff Payment System
  • YooMoney

You can create a goal for all payment systems on the site. Yandex Metrica recognizes payment systems by the presence of their URLs in the referrer when a user returns to the site.

To create a goal manually:

  1. In Yandex Metrica, go to the Goals page in the left menu.
  2. Click Add goal.
  3. In the Name field, enter a name for the goal to create.
  4. Select the goal type Transition back from payment system.
  5. Click Add goal. The created goal will appear in the list of goals. Yandex.Metrica will start collecting statistics on it within a few minutes.

  6. You can check if the goal is working in the debug panel or the Conversions report. To do this, perform a conversion action on the website. If the Don't count my sessions filter is set in the tag settings, check the goals on the site in the browser's private mode (for example, Incognito in Yandex Browser).

To view goal statistics, use the Conversions report and add the goal to other Yandex Metrica reports.

Restrictions

  • This type of goal can’t be used in Multi-step goals.

  • The service registers a user reaching the same goal on the same counter no more than once per second.

  • During a single user session, the service can register up to 1000 offline conversions and 400 online conversions created for the tag.

  • If you edit the tag or a goal, all the previously collected information does not change.

  • If you delete a goal, information collected for it is no longer available in reports.

Learn more

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Goals in Yandex Metrica work the same way for any sources. Perhaps there aren’t any users who have completed the goal from this source yet.

The recommendations did not help

Please note: Our support team will never initiate a call to you. Do not follow any instructions of people who call you and introduce themselves as the Yandex Metrica support team.

This might happen for the following reasons:

  • The goal condition in Yandex Metrica doesn't cover all the possibilities. For example, the goal is set as going to the order confirmation page, but the site also allows instant checkout without visiting this page.
  • The site user has a browser plugin that blocks the Yandex Metrica tag, so this user isn’t counted.
  • The user has an antivirus system with strict privacy settings.
  • The user has a slow internet connection, so the Yandex Metrica tag didn’t load on the target page.
The recommendations did not help

Please note: Our support team will never initiate a call to you. Do not follow any instructions of people who call you and introduce themselves as the Yandex Metrica support team.

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