Track clicks on an email address

Note

The goal is created automatically if the Automatic goals option is enabled in the tag settings. You can manage these goals just like other automatic goals.

If you use an email address as a contact or feedback link on a site, it may be useful to track its effectiveness, because the number of emails doesn’t always match the number of attempts to write. For example, you may discover an error in the configuration of an email link or other reasons why users click the link but don’t send an email.

To do this, you need to set a special goal in Yandex Metrica. You can create this kind of goal:

  • For all email addresses on a site. Yandex Metrica recognizes email addresses by the presence of mailto:<address> in links. For example:

    <a href="mailto:mail@example.com">Email us</a>

  • For a specific email address. Use this method, for example, to track different email addresses for different departments.

    Yandex Metrica searches for mailto:<specified address> in links.

A conversion is recorded when the user clicks or taps on the link. To view goal statistics, use the Conversions report and add the goal to other Yandex Metrica reports.

To create a goal manually:

  1. In Yandex Metrica, go to the Goals page in the left menu.
  2. Click Add goal.
  3. In the Name field, enter a name for the goal to create.
  4. Select the goal type Click on email.
  5. Select which email addresses to create a target for. If you chose Specific address, enter the same address in the field as in the link. For example, mail@example.com. Make sure the spelling matches.
  6. Click Add goal. The created goal will appear in the list of goals. Yandex.Metrica will start collecting statistics on it within a few minutes.
  7. You can check if the goal is working in the debug panel or the Conversions report. To do this, perform a conversion action on the website. If the Don't count my sessions filter is set in the tag settings, check the goals on the site in the browser's private mode (for example, Incognito in Yandex Browser).

Restrictions

  • This type of goal can’t be used in Multi-step goals.

  • The service registers a user reaching the same goal on the same counter no more than once per second.

  • During a single user session, the service can register up to 1000 offline conversions and 400 online conversions created for the tag.

  • If you edit the tag or a goal, all the previously collected information does not change.

  • If you delete a goal, information collected for it is no longer available in reports.

Learn more

Chat with us

Write an email

Goals in Yandex Metrica work the same way for any sources. Perhaps there aren’t any users who have completed the goal from this source yet.

The recommendations did not help

Please note: Our support team will never initiate a call to you. Do not follow any instructions of people who call you and introduce themselves as the Yandex Metrica support team.

This might happen for the following reasons:

  • The goal condition in Yandex Metrica doesn't cover all the possibilities. For example, the goal is set as going to the order confirmation page, but the site also allows instant checkout without visiting this page.
  • The site user has a browser plugin that blocks the Yandex Metrica tag, so this user isn’t counted.
  • The user has an antivirus system with strict privacy settings.
  • The user has a slow internet connection, so the Yandex Metrica tag didn’t load on the target page.
The recommendations did not help

Please note: Our support team will never initiate a call to you. Do not follow any instructions of people who call you and introduce themselves as the Yandex Metrica support team.

Useful links

Online training
Previous
Page view
Next
Click on phone number