“Technology” reports
The Yandex Metrica tag collects information on your site users’ devices and software. The reports that provide this data are listed below. Reports support segmentation and goal selection.
Browsers
- Report on browsers and their versions.
Screen resolution
- Report on screen resolutions. It also contains aggregate information on screen types: standard, wide-screen, or mobile.
Operating systems
- Report on operating systems and their versions.
Devices
- Report on the types of devices users viewed the site with. The report helps you get data on the number of users of mobile devices (phones, smartphones, and tablets), as well as the manufacturers and models of these devices.
Presence of ad blockers
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A report on the sessions of users who have the most common ad blockers installed. Some technologies may block the Yandex Metrica tag itself. This means that the statistics may be lower than the actual numbers.
Ad blockers that Yandex Metrica takes into account
- AdBlock
- AdBlocker Lite
- AdBlocker Ultimate
- Adblock Plus
- AdGuard Anti-Banner
- Ghostery
- StopAll Ads
- uBlock
- uBlock Origin
- uBlock Plus Adblocker
Example. Sources of site traffic
Information about ad blockers might be useful when analyzing sources of site traffic. The report helps you understand what percentage of sessions from various sources was blocked.
To generate this report, go to Reports → Sources → Sources, summary and add the metric: Metrics → Technology → Ad blocking.
Example. Operating systems and browsers of site users
Sometimes it is useful to have data about the operating system and browser that an ad blocker is installed on. To generate this report, go to Reports -> Technology -> Operating systems. Then add the dimension: Dimensions -> Technology -> Browser and the metric: Metrics -> Technology -> Ad blocking.
Cookies
- Report on user sessions with cookies disabled.
JavaScript
- Report on user sessions with JavaScript (ECMAScript) disabled.