Setting up and viewing a report

Reports contain statistical information about a site and are divided into standard reports (offered by the service) and custom reports.

The Yandex Metrica report is a report constructor. In other words, you can configure the reports: add or remove a dimension or metric, add a goal or segment. The report is based on a set of dimensions. The dimension at the top of the list determines the content of the report. If you change the set of dimensions or their order, the content of the report changes, although the name remains the same.

For example, by default the Yandex Direct, summary report is based on dimensions associated with Yandex Direct (such as Yandex Direct campaigns). If you add the Session date dimension and place it at the top of the list, the report is rebuilt to display statistics for all sources of sessions on the site.

Setting up a report

You can use the tools described below to set up a report type:

1. Types of charts

By default, data is shown as lines. This is a visual representation of the dynamics of metrics. You choose a type of chart that’s appropriate for a specific report:

• Lines: Shows changes to the absolute values of measured variables over time.
• Pie chart: Shows the distribution of variables by groups.
• Areas: Shows the dynamics of variables (their values are totaled). Here you can see the total number of sessions over time for each variable given in the key.
• Columns: Shows the change in the ratio of variables over time.

2. Segmentation

You can use segmentation to make reports on sessions that meet certain conditions. For example, you can take the Sources, Summary report data and get traffic only from tablet users. For more information, see Data segmentation.

3. Sample

If forming a report requires a large quantity of data, it can take a long time to collect the information. In order to generate the report faster, the service can use just part of the data (for example, 10%). To change this value, go to the report page in Yandex Metrica, click Sample, and move the slider to your preferred level — Faster or More precisely. For more information, see the section Sampling.

When you switch to a different report, this setting is saved. Information about this appears at the bottom of the screen. You can leave it, or reset it.

4. Report period

You can select a calendar time period to build the report for. By default, one month is selected. You can also set a range of dates by clicking .

5. Data broken down by time

The “Line” and “Area” graphs display data broken down over time periods. The default setting is auto. This sets a range based on the selected time period and the amount of data that is sufficient for this period. You can refine the time period to minutes, hours, days, weeks and months.

6. Attribution

These help correctly identify the source of a referral, in order to calculate the conversion rate for a created goal. For more information, see Attribution models.

7. Displaying data in a table

All the data is grouped by certain characteristics (groupings: by OS, by the OS version, and so on). These characteristics are shown in a list on the left:

List view

Search is available in this mode. When you use search, the report will only contain the values of dimensions (rows) that match what you entered in the search box. For example, in the Entry pages report, you can view data for a specific page by typing part of its URL in the search box.

8. Dimensions and metrics

Each report contains metrics grouped into dimensions. For details, see the Metrics section.

To form a report, click Dimensions or Metrics. In the window that opens, select the parameters to base the report on. They will be displayed in the right half of the window.

When you select a dimension, the icon appears next to it. This indicates that at least one of the dimensions from this block is used in the report.

Alert

A report can have a maximum of 7 dimensions and 10 metrics.

9. Notes in charts

The comments help you track important events and see how they are related to changes in site statistics. You can create your own notes or use the Yandex Metrica preset notes. The preset notes include:

Icon in the interface	Group	Description
	Holidays	Federal holidays are shown if Yandex Metrica detected the region for the tag. Sometimes traffic fluctuates over long holidays. For instance, traffic to travel sites increases before extended holidays.

For details, see Notes on charts.

10. Data accuracy

Metrica provides many numbers on all the possible aspects of how your site works, and all these numbers are accurate in terms of how they are calculated. But this is not always true in terms of site analysis. For example, if a single user visited the site and viewed a page for 20 minutes, it is formally true to say that the average session length is 20 minutes. However, common sense tells us otherwise: we can’t make conclusions about a site based on a single session.

The service allows you to hide report rows that contain this type of incorrect information. For more information, see the section Statistical accuracy of data.

11. Selecting a goal

When you select a previously created goal from the list, report data is updated to reflect this goal. To learn more, see What are goals. Types of goals.

12. Refining numeric metrics

Yandex Metrica lets you set a numeric restriction for showing statistics. For example, to show information on bounces with a value higher than 50%. To filter the values, click . In this case, the report will show only the rows (dimension) that have metric values matching the condition you set.

13. Showing data in charts

By default, charts show values of the metric by which data was sorted. If you need the chart to show any other variable that is available in the report, click the icon. The chart will be updated.

14. Sorting data by metric

By default, report data is sorted by the first metric (for example, by sessions). To change the sorting, click the metric that is more important to you.

15. Hiding a chart

You can disable the display of data on a chart. When you switch to a different report, this setting is saved.

16. Currency

The currency is displayed if the report contains information about money, for example, e-commerce revenue or advertising expenses. The currency is also displayed if you pass Revenue by goal.

The list shows the currencies of data sent to Yandex Metrica. When you select a currency, the values of the revenue and expense metrics are recalculated according to the conversion rate preceding the date of the transaction.

Currency conversions use the exchange rate provided by more than 15 sources, including the European Central Bank. Conversion to EUR and RUB currencies is relative to USD.

17. Tracking the share of robot sessions in traffic

Yandex Metrica detects robots that visit your site. Filtering robots helps you get accurate data. For example, bounce rate, time on site, and page depth. By default, reports display data including robot sessions.

The Percentage of robots: With robots segment is enabled in this case. If you remove it, the data is recalculated to include robot sessions.

To see the share of robot sessions, use the Data setting:

• With robots — Default value.
• Without robots — Select this to recalculate data excluding bot sessions.

Creating a report

1. Select the Reports → Saved to account menu item and click . By default, the new report will have the report type Sources, summary.
2. Make necessary changes. We recommend making custom reports by editing the standard reports.
3. Save the report.

The saved report will appear on the Saved to account page.

Actions with reports

Saving a report

To save a report:

1. Click Save as.
2. Enter a report name.
3. Choose where to save the report: to your account or tag.

You can use the saved report for all Yandex Metrica tags that you have access to. However, some of the report settings may not be applied. For example, a goal set in the report is ignored if it’s not linked to the current tag in the settings.

The report is visible only to the username that saved it. Other users with access to the tag do not see changes in the report.

Resetting parameters

To reset parameters:

1. Click next to the Save as button.
2. Select Reset parameters.

On parameter reset, all the settings (segmentations, metrics, dimensions) are reverted to the current report's defaults. The reporting period persists.

Export a report to a convenient format

To export the obtained information in PDF, XLSX, or CSV formats, display the data table as a linear list and click the button. The first 100,000 lines of the report are put in a file of the selected format.

Rename a report

To rename a saved report, click and select Rename. In the window that opens, enter the new report name and click Save report.

Delete a report

To delete a saved report, click and select Delete. You can’t restore a deleted report.

Statistics depersonalization

Yandex Metrica protects users' privacy and ensures that all collected information is depersonalized. To prevent the risk of deanonymization, Yandex Metrica doesn’t reveal user data in full. This includes data that is calculated by Yandex algorithms, such as socio-demographics (gender, age), login page addresses, search queries, information about robots, and other data. Such information is only provided if there are more than 10 users in the sample. Yandex Metrica has consistently adhered to this rule for a long time, ensuring the privacy of its users.

Examples

Share of male users

Suppose you want to find out what percentage of users for a specific day were male. At the time the report was generated, the site was visited by 5 users (less than 10). In this case, the report will contain information about the total number of visitors for the day, but data on the number of male users will be unavailable.

Search queries that brought users to your website

Suppose you need to find out what search queries brought users from search results to a specific page on your website. If that page receives low traffic and you’re generating a report for a period of one month, the sample may include fewer than ten users. In this case, you can see the overall search traffic statistics, but not the search query data.

The privacy rule applies to dimensions, metrics, conditions when using segmentation, and other settings. When a report or widget with this kind of information is viewed, Yandex Metrica displays a message about disabling data granularity for sessions and users.

With a sample size of fewer than ten users, application of report parameters in combination with robot filtering creates a risk of user deanonymization. To prevent this, Yandex Metrica doesn’t allow refining data down to individual sessions and users. Note that your reports will still show all the information necessary for optimizing your website and ad campaigns.

How can I restore full data display in reports?

Try the following recommendations:

• Select a longer period or reduce the report detalization.
• Disable the last applied filter, dimension, or metric.
• Disable the Percentage of robots metric.

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