“Prebid events” report

The report allows website owners to use the Prebid header bidding system for monetization to analyze ad performance and make data-driven decisions. For example, the report data can help you evaluate the effectiveness of each ad adapter and continue partnerships with DSP (Demand-Side Platform) providers (bidders) that generate the most revenue.

To view the report, go to Reports → Monetization → Prebid.

You can view an example of this report for the Yandex Metrica demo tag.

Display example (design may vary):

Conditions for getting the report

After you install the Yandex Metrica tag on your site, download and configure Prebid.js with the Yandex Metrica analytics adapter:

  1. Specify the Prebid.js version to download: 9.19.0 and above.
  2. In the Analytics Adapters section, select Yandex Metrica.
  3. Initialize the Yandex Analytics Adapter in the Prebid.js settings. After that, data will begin to flow into Yandex Metrica, and you will be able to set up the report.

Metrics available in the report

Note

If the Prebid system is connected through an external ad server, the report will only display Prebid data, not other monetizers operating outside the system. This is a result of how advertising works and is not a discrepancy.

  • Revenue: Revenue from ad placements on the site. Measured in the selected currency, converted at the auction day’s exchange rate.
  • Average response time: The time it took the bidder to prepare a response. Measured in milliseconds.
  • Win rate: The ratio of auctions won by the bidder to the total number of auctions they participated in. Measured in percentage.
  • Bid rate: The ratio of auctions the bidder participated in to the total number of offers. Measured in percentage.
  • eCPM: The average CPM for won auctions, the effective cost of advertising per thousand impressions.
  • Average bid price: The average price offered by the bidder in auctions.
  • Timeout percentage: The share of auctions that did not receive any bids and ended early due to a long wait, as a percentage of the total number.
  • Bids: The number of auctions in which the bidder placed bids.
  • Won auctions: The number of auctions won by the bidder.
  • Auctions: The total number of auctions.

You can set the metrics you want to see in the report:

  1. Above the metrics table, click Metrics.

  2. Select the desired metrics.

  3. Click Apply. The report will display the metrics you selected.

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