“Popular categories and brands” report
This report contains data about product categories and brands that are most in demand among the website users.
To view the report, go to Reports → E-commerce → Popular categories and brands.
Ways to use this report
Identify the most popular product categories
Popularity can be determined by the number of pageviews. This is why it’s a good idea to sort your data by product views.
Identify the most popular brands
To do this, remove Product category, lv. 1 from the dimensions list: click Dimensions and remove the dimension. Next, sort your data by product views.
Identify the most commonly bought brands
To do this, remove Product category, lv. 1 from the dimensions list: click Dimensions and remove the dimension. After that, sort the data by Products purchased.
Conditions for getting the report
To generate the report, use the features of the E-commerce service for calculating and analyzing e-commerce data. The report will be available within a few hours after the first data transfer.
Report structure and setup
Data in the report is grouped by category, brand, and product name. If you transfer data in multiple currencies, you can select one of them in the report. When you select a currency, monetary metric values are recalculated using the exchange rate from the day before the date of the transaction.
For information about configuring reports, see Report settings.
Learn more
|
Useful links |
Online training |