---
metadata:
- name: generator
content: Diplodoc Platform v5.52.0
alternate:
- https://yandex.com/support/metrica/en/reports/overview.md
- https://yandex.com/support/metrica/es/reports/overview.md
- https://yandex.com/support/metrica/pt/reports/overview.md
- https://yandex.com/support/metrica/ru/reports/overview.md
- https://yandex.com/support/metrica/tr/reports/overview.md
- https://yandex.com/support/metrica/zh/reports/overview.md
- href: en/reports/overview.md
type: text/markdown
title: Markdown version
- href: ../llms.txt
type: text/markdown
title: llms.txt
---
> **Documentation Index:** Fetch the complete configuration index at https://yandex.com/support/metrica/en/llms.txt
# Reports overview
## Report groups {#groups}
To open the statistics, select **Reports** in the menu. The sidebar menu contains a cloud of presets. It contains frequently used report groups. These groups are organized by subject. For example, the “Who comes” preset includes reports that help identify your site's audience, providing information about their gender, age, device used to browse the site, and the search queries that brought them to your site.
To find a specific report, use the search: in the menu, select **Reports** and enter your query in the search bar.
You can pin up to 5 reports in the **Reports** tab. They will be displayed in the **Popular** section.
Reports stored in the **Saved to account** section are visible only in your account across all tags available to you, and reports in the **Saved to tag** section are available to all users of a specific tag. To choose which section the report will be displayed in, specify the section when saving the report.
**Sources**
: The distribution of sessions by [sources](https://yandex.com/support/metrica/en/sources/sources-summary.md) that lead users to the site: ads, search queries, social networks, etc.
**Audience**
: User characteristics analysis: [region](https://yandex.com/support/metrica/en/visitors/geography.md), [gender](https://yandex.com/support/metrica/en/visitors/sex.md) and [age](https://yandex.com/support/metrica/en/visitors/age.md), [interests](https://yandex.com/support/metrica/en/visitors/interests.md), [site traffic](https://yandex.com/support/metrica/en/reports/traffic.md), number and frequency of site sessions, etc.
**Content**
: Users’ interaction with the site’s content:
- Pages where sessions [start](../content/entry-pages.md) and [end](../content/exit-pages.md).
- [URL parameters](../content/url-params.md) of the site pages.
- [Outbound clicks](../content/external-links.md).
- [File downloads](../content/file-downloads.md).
- [Turbo sites](../content/turbo.md).
- [Target events in Yandex](../content/events.md).
**Technology**
: Data on [devices, operating systems, browsers, and other software](https://yandex.com/support/metrica/en/reports/user-pc.md) used by visitors.
**Monitoring**
: The results of [monitoring](https://yandex.com/support/metrica/en/reports/monitoring.md) your website’s availability and load, as well as information about the [sessions of robots](https://yandex.com/support/metrica/en/reports/robots.md) whose User-agent is recognized by Yandex Metrica.
**End-to-end analytics**
: These reports help evaluate the [return on your ad investment](https://yandex.com/support/metrica/en/analytics/intro.md) by comparing the cost of attracting audience across different traffic channels to the revenue generated by these channels. In addition, they allow you to track your customer journey end-to-end, from ad click to checkout.
**E-commerce**
: [General information and itemized details about products and orders](https://yandex.com/support/metrica/en/reports/ecommerce.md) on your website (online store), such as:
- The number of items added to the basket and purchased items.
- Revenue from all orders, or the revenue from a single order.
- Sources of the most profitable orders.
**Content**
: Reports in this group allow you to collect information about how users interact with articles on your site and their level of engagement with your content. To collect statistics, make sure your site uses the [Schema.org micro markup](https://yandex.com/support/metrica/en/publishers/about.md).
[Chat with us](https://yandex.com/chat/#/user/036e6a02-3620-9cdc-4c5e-a34667a7379e?utm_source=spravka){.button}
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Useful links
- [Demo tag](https://metrica.yandex.com/r/dashboard?)
- [Add a tag](https://metrica.yandex.com/add/)
- [Free tag setup](https://yandex.com/promo/freeservice/metrica?utm_source=help_metrica_en&utm_medium=cpc&utm_campaign=1)
- [Yandex Metrica API](https://tech.yandex.com/metrika/)
- [Suggest your idea](https://yandex.com/support/metrica/troubleshooting/idea.html)
- [Discuss in Telegram](https://t.me/yandexmetrika)
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Online training
- [Get a Yandex Metrica certificate](https://yandex.ru/adv/expert/exam/metrika/?utm_source=metrika_help&utm_medium=web&utm_campaign=static&utm_content=useful_links)
- [Take a training course](https://yandex.com/adv/edu/online/metrika?utm_source=metrika_help&utm_medium=web&utm_campaign=static&utm_content=useful_links)
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