Reports overview

Report groups

To open the statistics, select Reports in the menu. The sidebar menu contains a cloud of presets. It contains frequently used report groups. These groups are organized by subject. For example, the “Who comes” preset includes reports that help identify your site's audience, providing information about their gender, age, device used to browse the site, and the search queries that brought them to your site.

To find a specific report, use the search: in the menu, select Reports and enter your query in the search bar.

You can pin up to 5 reports in the Reports tab. They will be displayed in the Popular section.

Reports stored in the Saved to account section are visible only in your account across all tags available to you, and reports in the Saved to tag section are available to all users of a specific tag. To choose which section the report will be displayed in, specify the section when saving the report.

Sources

The distribution of sessions by sources that lead users to the site: ads, search queries, social networks, etc.

Audience

User characteristics analysis: region, gender and age, interests, site traffic, number and frequency of site sessions, etc.

Content

Users’ interaction with the site’s content:

• Pages where sessions start and end.
• URL parameters of the site pages.
• Outbound clicks.
• File downloads.
• Turbo pages.
• Target events in Yandex.

Technology

Data on devices, operating systems, browsers, and other software used by visitors.

Monitoring

The results of monitoring your website’s availability and load, as well as information about the sessions of robots whose User-agent is recognized by Yandex Metrica.

End-to-end analytics

These reports help evaluate the return on your ad investment by comparing the cost of attracting audience across different traffic channels to the revenue generated by these channels. In addition, they allow you to track your customer journey end-to-end, from ad click to checkout.

E-commerce

General information and itemized details about products and orders on your website (online store), such as:

• The number of items added to the basket and purchased items.
• Revenue from all orders, or the revenue from a single order.
• Sources of the most profitable orders.

Content

Reports in this group allow you to collect information about how users interact with articles on your site and their level of engagement with your content. To collect statistics, make sure your site uses the Schema.org micro markup.

Chat with us

---