“Event parameters” Report
To view the report, go to Reports → Content → Event parameters.
Ways to use this report
Conduct A/B testing
You can tag the events and goals relevant to you with parameters to determine the most effective variant. To do this, send the events using the params method or goals as “JavaScript events”, adding parameters using the params object.
Example of data submission:
<form action="">
...
<input type="button" onclick="ym(XXXXXX, 'reachGoal', 'TARGET_NAME', {group: 'A'}); return true;" value="Order"/>
</form>
where XXXXXX is the tag ID.
Submit additional user data
You can submit user data in events and goals using parameters to better analyze user behavior.
Example of data submission:
ym(XXXXXX, 'params', {user_data: {authorized_user: 'yes', loyalty_program: 'bonus', bonus_quantity: '101', discount: '15'}});
where XXXXXX is the tag ID.
Find out on which pages events and goals are most frequently achieved
You can find out on which pages “JavaScript events” are most frequently achieved and assess their effectiveness.
Report structure and settings
The report contains additional information about actions on the website:
- Information that isn’t collected by Yandex Metrica by default and is known only by the site owner (for example, a review on the site).
- Information available to the site about the activity of registered site users.
- Information that can be obtained from the user’s browser using JavaScript.
Data in the report is grouped by the parameters you transmit.
The report supports all settings available in Yandex Metrica.
Note
If you pass parameters using the reachGoal method, but you haven't created a JavaScript goal for the tag or only created it as part of a multi-step goal, the data won’t appear in the “Event parameters” report.
Create a separate JavaScript goal in the tag interface or use other methods to transfer parameters: params, extLink, file, or hit.
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