“E-commerce funnel” report
The report shows the user’s achievement of specific steps relative to all users.
Conversions are calculated as a ratio of the viewed step to the users’ first step. By default, the first step is considered to be the All Users metric.
Warning
The report counts data for one step at a time. Each step shows you how many visitors reached that point compared to the total number of visitors.
To view the report, go to: Reports → E-commerce → E-commerce funnel.
Ways to use this report
Conditions for getting the report
To generate the report, use the features of the E-commerce service for calculating and analyzing e-commerce data. The report will be available within a few hours after the first data transfer.
Report structure and setup
Data in the report is grouped by sessions. You can set the date, choose grouping by parameters, and steps to be displayed in the table.
Using the Dimensions field, you can select up to 7 necessary dimension or leave the field empty. By choosing dimensions and changing their order in the list, you can customize the display of rows in the table: change the nesting of elements in the rows and the default display on the chart.
In the Columns field, you can customize the display of individual steps.
Learn more
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