"Adfox, ad campaign parameters" report

To view the report, go to Reports → Monetization → Adfox, ad campaign parameters.

Ways to use this report

If you've configured additional targeting for your ad campaign, you can track revenue per user group.

Conditions for getting the report

To view the report, enable the display of Adfox reports and specify the Yandex Metrica tag in Adfox.

By default, access to viewing reports in the “Monetization” group is restricted. You can manage access rights.

Report structure and settings

Data in the report is grouped as follows:

• Owner — User with the role Site owner in the Adfox interface.

• Ad campaign parameter (puid): Targeting name in the campaign settings. For example, “user type”, if targeting is configured for registered and non-registered users.

• Ad campaign parameter value — Targeting value, for example, “authorized user” or “unauthorized user” when the “user type” parameter is configured.

Metrics in the report:

• Adfox code requests — Requests for Adfox code from pages that received a response from the Adfox server (default banners and default uploads).

• Adfox impressions — Ad impression registered by the system.

• Rendering per Adfox view — Average number of Adfox banner loadings (including YAN) per page view.

• Adfox total revenue — Estimated total revenue from ad impressions.

• Adfox CPMV (Cost per mille viewable ads) — Estimated cost of 1000 impressions. In rubles without VAT.

• Adfox estimated session revenue — Average estimated revenue per session.

The report supports all settings available in Yandex Metrica.

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