"Adfox, impressions" report

To view the report, go to Reports → Monetization → Adfox, impressions.

Ways to use this report

You can use this report to identify which type of campaign generates the most revenue.

Conditions for getting the report

To view the report, enable the display of Adfox reports and specify the Yandex Metrica tag in Adfox.

By default, access to viewing reports in the “Monetization” group is restricted. You can manage access rights.

Report structure and settings

Data in the report is grouped as follows:

• Adfox, level 1: Monetization type (guarantee, dynamic monetization, promo, or default uploads).

• Adfox, level 2: Sales models (direct sales, YAN, header bidding, Google).

• Adfox, level 3: Parameters of advertising spaces and campaigns (header bidding monetizer, YAN pageId, Name of campaign for direct sales, Google campaign settings).

• Adfox, level 4 — Ad format (banner or unit).

Metrics in the report:

• Adfox impressions — Ad impression registered by the system.

• Adfox total revenue — Estimated total revenue from ad impressions.

• Adfox eCPM (Effective cost per mille) — Cost of 1000 renderings of ad units. In rubles without VAT.

• Adfox RPM (Revenue per mille) — Estimated cost of 1000 Adfox code requests, including those requests that failed to pick up ads. In rubles without VAT.

• Adfox estimated session revenue — Average estimated revenue per session.

You can add these dimensions to other reports, but only all four levels at once. If you want to change the order of the dimensions, then Adfox dimensions, levels 1–4 will always be placed after the others.

The report supports all settings available in Yandex Metrica.

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